Repurposing content refers to the promotion of your content across platforms (and the process of creating derivative work). Learn how to easily repurpose your content across channels and reach a larger audience.
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Why Repurposing Your Content is Important
Posting your content to different platforms increases the chance of reaching a larger audience, and adjusting the message for different platforms allows you present the content in a way that works for the specific platform.
For example, a casual Tweet will effectively promote your content online, but for Pinterest you would need to design graphics and create text (and leverage SEO) to reach your audience.
Repurpose Content: Examples
Repurposing your content might include using a blog post to create the following content:
- A Youtube video
- Using the Youtube Audio for a Podcast
- Creating a guide for your podcast as a lead generation tool
- Transcribing the podcast into a bulleted template, adding a checklist and making an opt in for audience members interested in starting a podcast
- Using a topic from your Youtube video to create another blog
- Recording the process of making the YouTube video and making that a guide for people in need of video editing tips
- Take a picture of you creating the video and editing and post it to Instagram
- Pull a quote from your blog and post it to Facebook
- Use the meta description in your blog post as the description for a Pinterest Pin
The possibilities are endless when it comes to what you could do when it comes to repurposing your content. The most important part of repurposing is a change in the way you view your process.
Creating smaller blogs about a topic you mentioned in a longer blog posts and posting to social media channels are popular methods for repurposing.
What Does Repurposing Your Content Look Like?
Repurposing your content can also mean posting content to a third party platform such as Medium or Quora or Reddit to answer questions. You could also divide a blog post into separate social media posts for different platforms.
Although the platforms do not allow spamming or posting for promotion, if you happen to be on the platform and are able to answer a question most platforms allow sharing of resources where appropriate.
Content Themes
Categorizing your content into themes is. a useful way to plan for repurposing and to organize your calendar.
Using themes, popular holidays, and events to plan your content will help you have a more diverse range of content. You can also divide your content by type (themes could include a video, podcast, blog, etc.) or you could use themes to organize content by topic.
If you’re planning your editorial calendar ahead of time, themes can help you may out your newsletter, blog, and social media channels.
Content Repurposing Workflow
The most effective way to repurpose is to create a template with reminders about the ways you plan to repurpose your content.
Templates are a great way to save time in all areas of your blog and business. Templates for your sales pages, Gmail, and everyday tasks will help you streamline your content creation.
Pre-made templates are a fantastic way to save time. Clickup allows you to create custom templates for any project.
Free Pinterest templates with hand-lettered words in different styles to help you promote your new products. Easily swap out the images with your own product mockups and start promoting!