Pinterest, a popular visual search engine, can be used to drive traffic to your blog or business. Learn simple tips to help you get started with promoting your content quickly online. Using Pinterest for business is simple with a strategy in place.
Using Pinterest for business requires creating graphics for your content that you can post on the platform. Pins rank in search results depending on how well the content serves an audience and answers questions.
Optimizing pins for the platform is similar to optimizing content for Google. It’s important to answer the search query you are targeting with your content and to create click-worthy content (in the case of Pinterest the graphics much attract attention.
However, Pinterest has a few extra components due to the visual nature of the platform.
When you create a Pin, you’ll need to fill out all of the designated areas provided by the platform. these include the following:
Pinterest offers another platform for promoting content, reaching new readers, gaining followers, and creativity. Although you’ll need to schedule time to create graphics for your content, having the ability to reach readers on another platform is an important benefit.
You can create your own templates on Pinterest and track how well your Pins are doing with Pinterest Analytics. You can also use Canva to access hundreds of pre-made templates for your content. Tailwind now offers a designer for Pins as well which make it easy to create design variations of one Pin.
In Canva, you can save the colors for your brand and access images on the platform which also make it easy to create new designs. You can save your templates and come back to them to create new Pins whenever you’d like.
One consideration when using Pinterest is the concept of fresh pins. Pinterest changes the definition of fresh pins every so often, so it’s important to stay up to date with Pinterest guidelines.
Fresh Pins are currently defined as Pins with new images.
On Pinterest you will also have the option to use the Pinterest scheduler or a third party scheduler. You can also manually pin.
If creating and pinning graphics sounds overwhelming, you can use a Pinterest scheduler. Some creators have a better experience with manual Pinning. Pinterest also has a free scheduler that allows you to schedule up to 100 Pins approximately 2 weeks ahead of time.
Popular third-party schedulers include:
Some schedulers limit the number of Pins you can schedule each day and this changes as Pinterest updates pinning guidelines.
Saving your Pins to your computer is important incase you need to repin them later. I recommend dragging all of your files into a cloud-hosted folder after you download your pins. Before you know it you will have hundreds of Pins, so having a folders with the titles of blog posts is really helpful.
If you’re using Buffer, you can create a Zapier automation to automatically add an images you upload to your Pinterest folder to Buffer for scheduling.
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