100% Pure Fruit Pigmented Eyeshadow has shades ranging from deep gold espresso to rose-inspired petal tip. All the must-know details about 100% Pure fruit pigmented eye shadow from 100% Pure, clean beauty database score comparisons, and ingredient breakdown to help you make informed decisions about beauty products that work for you.
This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links (at no extra cost to you). I only promote products I’ve tried and love. As a 100% Pure associate I earn from qualifying purchases.
Product photography is a courtesy of 100% Pure.
100% Pure is dedicated to natural, health ingredients. The eyeshadow formula is PETA certified cruelty free, gluten free, and natural.
The formulas available often contain raw or organic materials. The brand has won several awards for clean, healthy formulas.
100% Pure Fruit Pigmented Eyeshadow is an Allure Best of Beauty Award winner. The brand was awarded the Allure Beauty Expert recognition in 2019 and 2020 for its innovative eyeshadow formula. The product was won 3rd place in the CleanCert Clean Beauty Awards.
The eyeshadow is not only natural and healthy for the skin, but the pigments are long lasting and eye catching. Whether you are looking to make a statement or use nude shades to enhance your natural style, the brand has every shade you would need.
100% Pure was founded by Susie Wang when she purchased a bottle of vitamin c that oxidized faster than she was able to use it. After trying many vitamin c serums, and experimenting with ingredients to create cleaner formulas, Wang recognized a need for healthier ingredients in skin care products.
From products that expired faster than consumers could use them, to harsh chemicals that warped strong materials. After Wang started to work for cosmetics companies, she questioned the ingredients in popular skin care products and this lead her to eventually start her own business.
“One day, Susie was in the lab formulating the next big eye cream. She accidentally knocked over one of the chemicals, spilling the formulation onto the lab table. Within minutes, the chemical spill had begun to drastically warp the industrial lab table. Susie asked herself: what kind of effects could this chemical have on delicate human skin, if it could damage such a hard plastic table?”100% PURE
100% Pure has a wide range of skin care products and makeup with natural ingredients that are also healthy for skin.
The fruit pigmented eyeshadow comes in 20 highly-pigmented shades that are long lasting and easy to remove at the end of the day. I purchased this product in Cinnaban and Sugared Sucrée because the eyeshadows are so natural, versitile, and shimmery.
I found out about the formula when I was looking for a new eyeshadow shade. I’d already heard amazing things about the brand’s skin care products and wanted to try makeup products from a brand that specialized in supporting skin with healthy ingredients.
The eyeshadow formulas contain rice starch which softens the skin, and anti-aging red wine resveratrol. The vitamin e protects from free radicals while avocado butter and cocoa butter moisturize the skin.
Having an eyeshadow that moisturizes and supports the skin is amazing considering the harsh, drying chemicals in so many cosmetics products. I love that the formula is long lasting and nourishing for my eyes.
Although each pressed eyeshadow formula contains slightly different pigments, the eyeshadows have a variation of the following ingredients:
The eyeshadow is extremely easy to apply. You can use a brush or your fingers to apply it and it goes on so evenly.
It doesn’t break apart like many popular eyeshadows and it won’t leave eyeshadow dust under your eye. It also doesn’t smear or disappear throughout the day, so you know you can apply it once without looking in the mirror at 5pm wondering where all the eyeshadow you applied went.
Its a very natural shimmery formula, but it’s not glittery so it will catch the light nicely without being too blinding.
100% Pure is for anyone who needs a high performing formula with natural ingredients. If you have sensitive skin, this is such an amazing product to use. It’s so natural, moisturizing, and easy to apply.
The shades are universally flattering and there are tones for every season.
I like to use this in the morning and find that whether I’m working or just spending the day at home, it feels comfortable on my skin. I never feel irritated, dry or itchy after applying the formula and I don’t feel like I’m wearing anything because it blends into the skin so naturally.
If you decide to purchase the 100% Pure Eyeshadow, you can also get two free samples with any purchase of $25 or more. This is perfect for trying other products. My favorites are the vitamin c serum and shower gels. There are also healthier hand sanitizer options for sensitive skin you can try and a range of other products.
100% Pure launched a Satin Eye Shadow that I can’t wait to try. It is extremely popular and sells out really quickly. It has amazing ratings and acts as a concealer or a base for the fruit pigmented pressed powder. This would be a great option if you need some extra moisture for your eyes based on the formula.
I’m not including an affiliate link because the satin eyeshadow is
100% Pure also offers eyeshadow palettes. I love the pure rose gold eyeshadow palette. It comes with a highlighter, blush, and three eyeshadows for a rose brushed glow. You can see the review of the palettes here. First, don’t forget to sign up for the newsletter to receive the latest discounts, deals, and promotions!