Finding clean beauty products can be challenging. Whether you are completely new to clean products or just looking for something new to try, this post will teach you everything you need to know.
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It is important to know the difference between clean and natural products. Natural beauty products are created without synthetic materials. Clean beauty products may have synthetic ingredients.
When shopping for natural makeup, it is important to think about what your skin really needs– buying products just because they’re natural doesn’t mean they will be effective.
Also, some products list “natural” on the ingredient label, but the product list contains synthetics. It’s similar to natural and artificial flavoring in candy. Many candy products contains natural flavors, but the candy is not natural because it contains synthetic flavoring too. The same is true of cosmetic products.
If you are looking for a natural brand, it’s best to look for brands that are “certified organic.” Some brands “contain organic ingredients,” but the overall product is not organic. This is common among brands that use color pigments because products that contain color often don’t quality for the USDA certification.
If you are looking for natural beauty products, the best places to find natural makeup are clean beauty stores, the supermarket, apps, and nonprofit organizations.
Below are several places to find clean beauty products. Everyone defines clean beauty differently, and staying informed will help you find products that work for you.
Search engines make the process of finding clean cosmetics much easier because they allow you to look for a specific type of product. You can also search for products you already have to see how safe, clean, or natural your products really are.
First, start with the products you already have to see if they they are natural. You may be surprised at the ingredients in some of your products.
Please remember that product ratings are just a guide. Different search engines rate products differently. It is important to understand the differences between the ratings. For example, the EWG and Think Dirty may not give products the same score.
You will need to try different search engines to compare results and find one that works for you. Some products on the EWG are listed as “moderately clean” because they contain essential oils. If you already use essential oils, you may feel comfortable using a product that is categorized as moderately clean for this reason.
Consider the following search engines when cross checking your products:
Remember, not all “clean” products will be natural so keeping an eye on the ingredient list is key to success any time you decide to use a search engine.
To get started, with products that are clean, see the tried and true recommendations from JustCleanStyle, or continue below to help you discover new products that work for you.
Many clean beauty stores sell products that are both clean and natural. A store is the best place to look because you can find a variety of natural brands in one place. The downfall to clean beauty store shopping, is not all products are natural. Here are some recommendations to start your natural beauty search, and find the affordable natural products you love.
Jeannie Jarnot, founder of Beauty Heroes, started the blue beauty movement. The blue beauty movement is an effort by beauty brands and consumers to be conscious about how products affect the ocean and to reduct waste.
Activist Makuka | Arthr Beauty | Anima Mundi | Antonym | Arcana | Aromatherapy Associates | Axiology | Ayuna | Bathing Culture | Beauty Heroes | Beneath Your Mask | Biophile | Blissoma | Bluh Alchemy | Captain Blackenship | Chocolate Sun | Cleo+Coco | Davids | de Mamiel | Dr. Rogers | Earthwise Beauty | EIR | Ere Perez | Eu’ Genia Shea | EVOLVh | Fitglow Beauty | Free + True | Fruit Super | Golde | Good Clean Love | Graydon | H. Gillerman | Henne Organics | Honua Skin Care | Ikeuchi Organic | Indie Lee | Ingredients | Inlight Beauty | Innersense | Jane Scrivner | Jenny Patinkin | Joaquina Botanica | Josh Rosebrook | Juna | Kahina Giving Beauty | Kari Gran | KHUS + KHUS | Lady Suite | LastObject | Laurel Skin | Le Prunier | Leahlani | LILFOX | Lily Lolo | Linne | Lovinah | Lucky Teeth | LUV SCRUB
Mable | Make and Mary | Mara | Marley’s Monsters | Maya Chia | Max and Me | Meow Meow Tweet | Mo Mi Beauty | Moon Juice | Mukti Organics | NINI Organics | Nopalera | Olio E Osso | One Love Organics | Orgaid | OSEA | Osmia | Pacific Northwest Essences | Pai Skin Care | Patch | PAUME | Plume Science | Poppy and Pout | Pursoma | RANAVAT | Red Flower | Rise Well | Rituel de Fille | RMS Beauty | Roller Rabbit
Saalt | Sappo | She Plants Love | Siam SEAS | Sigil Scent | SkinOwl | Solara Suncare | STAMBA | Suntegrity | Tabitha James | Kraan | The Beauty Chef | TOK Beauty | True Moringa | URSA Major | Vitner’s Daughter | Violets Are Blue | Wabi Sabi Botanicals | Well Kept | Wonder Valley | Y et Beaute | YINA | Yuli | Zoe Organics
Peach and Lilly is a specialty, Korean beauty retailer. Although Peach and Lilly is a brand, the store sells many other brands as well. The company specialized in “spa grade” products without harsh or harmful chemicals.
Peach & Lily | Peach Slices | Ariul | Aromatica | Be the Skin | Eco Your Skin | Lagom | May Coop | Miwaji | Saturday Skin | Shangpree | The Pure Lotus | Troxederm
Grove Beauty is a company dedicated to “clean beauty for everyone.” The company is invested in consumer health and ingredients that are safe and clean.
Credo Beauty is a clean beauty retailer. Here, you will find an extensive offering of clean products. According to Credo Beauty, the retailer is the largest in the world, with over 130 thousand brands available for consumers.
Sephora sells clean, natural and organic makeup for those who are interested. These options can be found in the clean beauty section of Sephora.
The Detox Market was created by Romain Gaillard. The company emphasizes green beauty and safe, natural alternatives to popular products. Find green, natural products before going to the store with the online database offered by The Detox Market.
Brand List continued here (largest clean beauty store worldwide)….
According to CAP, “Wellness is Beauty.” The brand sees health and beauty as intertwined aspects of life. The brand provides healthy products to consumers.
Follian is based around the philosophy that clean beauty is a mindset. The brand provided products that are safe (and No health compromises involved).
Ulta is promotes the philosophy that beauty is power. The store now offers clean alternatives to consumers to help them harness this power with healthy ingredients.
Supermarkets are a great resource for natural products. Grocery stores that prioritize organic and naturally sourced food often carry natural cosmetics.
Whole foods carried several clean and natural brands. Although the founders originally planned to sell natural food, the brand has expanded to include cosmetics as well.
Trader Joes, a brand focused on quality everyday items has expanded to include natural personal products in addition to food supplies. The store is a great starting point and resource when traveling
What started as a produce stand has expanded to include natural personal products as well. This is a good starting point or quick stop to pick up something when traveling. When you’re on the go–and realize you left something behind– there is usually a Sprouts nearby (or similar alternative).
Farmers markets are a great place to look for natural and indie brands. Often, the retailer will reveal the recipe and usually homemade products contain simple ingredients. This may vary depending on your location.
Apps are a great way to find natural cosmetics, or to verify the safety of the cosmetics you use on a daily basis.
Some prefer to look for products, and share them with friends after researching. If you like to learn from others and share your expertise, then social makeup apps are the way to go. Cherie is a great place to connect with others about products you love. Beauty Keeper is a good app for organization, and Brandefy will recommend affordable natural makeup alternatives.
Finding natural makeup does not have to be hard. There are so many places to buy natural makeup. Please remember that not all clean makeup is natural as you shop for your next product.
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