Finding clean beauty products can be challenging. Whether you are completely new to clean products or just looking for something new to try, this post will teach you everything you need to know.
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It is important to know the difference between clean and natural products. Natural beauty products are created without synthetic materials. Clean beauty products may have synthetic ingredients.
Natural makeup is not the same as “clean or “safe” makeup–just because it’s natural doesn’t mean it will be healthy for your skin, it’s just contains pure ingredients.
When shopping for natural makeup, it is important to think about what your skin really needs– buying products just because they’re natural doesn’t mean they will be effective.
Also, some products list “natural” on the ingredient label, but the product list contains synthetics. It’s similar to natural and artificial flavoring in candy. Many candy products contains natural flavors, but the candy is not natural because it contains synthetic flavoring too. The same is true of cosmetic products.
If you are looking for a natural brand, it’s best to look for brands that are “certified organic.” Some brands “contain organic ingredients,” but the overall product is not organic. This is common among brands that use color pigments because products that contain color often don’t quality for the USDA certification.
If you are looking for natural beauty products, the best places to find natural makeup are clean beauty stores, the supermarket, apps, and nonprofit organizations.
Below are several places to find clean beauty products. Everyone defines clean beauty differently, and staying informed will help you find products that work for you.
Search Engines for Clean Cosmetics
Search engines make the process of finding clean cosmetics much easier because they allow you to look for a specific type of product. You can also search for products you already have to see how safe, clean, or natural your products really are.
First, start with the products you already have to see if they they are natural. You may be surprised at the ingredients in some of your products.
Please remember that product ratings are just a guide. Different search engines rate products differently. It is important to understand the differences between the ratings. For example, the EWG and Think Dirty may not give products the same score.
You will need to try different search engines to compare results and find one that works for you. Some products on the EWG are listed as “moderately clean” because they contain essential oils. If you already use essential oils, you may feel comfortable using a product that is categorized as moderately clean for this reason.
Consider the following search engines when cross checking your products:
- Environmental Working Group
- CosDNA
- SkinCarisma
- INCIDecoder
Remember, not all “clean” products will be natural so keeping an eye on the ingredient list is key to success any time you decide to use a search engine.
To get started, with products that are clean, see the tried and true recommendations from JustCleanStyle, or continue below to help you discover new products that work for you.
Clean Beauty Stores
Many clean beauty stores sell products that are both clean and natural. A store is the best place to look because you can find a variety of natural brands in one place. The downfall to clean beauty store shopping, is not all products are natural. Here are some recommendations to start your natural beauty search, and find the affordable natural products you love.
Beauty Heroes
Jeannie Jarnot, founder of Beauty Heroes, started the blue beauty movement. The blue beauty movement is an effort by beauty brands and consumers to be conscious about how products affect the ocean and to reduct waste.
A-L
Activist Makuka | Arthr Beauty | Anima Mundi | Antonym | Arcana | Aromatherapy Associates | Axiology | Ayuna | Bathing Culture | Beauty Heroes | Beneath Your Mask | Biophile | Blissoma | Bluh Alchemy | Captain Blackenship | Chocolate Sun | Cleo+Coco | Davids | de Mamiel | Dr. Rogers | Earthwise Beauty | EIR | Ere Perez | Eu’ Genia Shea | EVOLVh | Fitglow Beauty | Free + True | Fruit Super | Golde | Good Clean Love | Graydon | H. Gillerman | Henne Organics | Honua Skin Care | Ikeuchi Organic | Indie Lee | Ingredients | Inlight Beauty | Innersense | Jane Scrivner | Jenny Patinkin | Joaquina Botanica | Josh Rosebrook | Juna | Kahina Giving Beauty | Kari Gran | KHUS + KHUS | Lady Suite | LastObject | Laurel Skin | Le Prunier | Leahlani | LILFOX | Lily Lolo | Linne | Lovinah | Lucky Teeth | LUV SCRUB
M-R
Mable | Make and Mary | Mara | Marley’s Monsters | Maya Chia | Max and Me | Meow Meow Tweet | Mo Mi Beauty | Moon Juice | Mukti Organics | NINI Organics | Nopalera | Olio E Osso | One Love Organics | Orgaid | OSEA | Osmia | Pacific Northwest Essences | Pai Skin Care | Patch | PAUME | Plume Science | Poppy and Pout | Pursoma | RANAVAT | Red Flower | Rise Well | Rituel de Fille | RMS Beauty | Roller Rabbit
S-Z
Saalt | Sappo | She Plants Love | Siam SEAS | Sigil Scent | SkinOwl | Solara Suncare | STAMBA | Suntegrity | Tabitha James | Kraan | The Beauty Chef | TOK Beauty | True Moringa | URSA Major | Vitner’s Daughter | Violets Are Blue | Wabi Sabi Botanicals | Well Kept | Wonder Valley | Y et Beaute | YINA | Yuli | Zoe Organics
Peach and Lilly
Peach and Lilly is a specialty, Korean beauty retailer. Although Peach and Lilly is a brand, the store sells many other brands as well. The company specialized in “spa grade” products without harsh or harmful chemicals.
Complete clean Brand List
A-Z
Peach & Lily | Peach Slices | Ariul | Aromatica | Be the Skin | Eco Your Skin | Lagom | May Coop | Miwaji | Saturday Skin | Shangpree | The Pure Lotus | Troxederm
Grove Beauty
Grove Beauty is a company dedicated to “clean beauty for everyone.” The company is invested in consumer health and ingredients that are safe and clean.
A-L
- Abel | Acure Andalou Naturals | Beauty by Earth | Burt’s Bees | CLOVE + HALLOW | Coola | Curie | Derma | EcoTools | Ere Perez | Good Chemistry | Grove Co. | Harlow Skin Co. | Henné Organics | HONU | Indie Lee | Innersense Organic Beauty | Jane Iredale | Josh Rosebrook | Kari Gran | Kinfield | Lavido | Lily Lolo | Lina Hanson LOLI Beauty |Lovebug Probiotics |
M-R
- Mad Hippie | Myro | Naturally London | Olio E Osso | One Love Organics | Ora Organic | ORGAID | OSEA | Pai | Peach | PYT Beauty | RMS | Rooted Beauty | Roven |
S-Z
- Salt by Hendrix | Seed Phytonutrients | SJÖ Skin | Sundaily | Superbloom | Terra Beauty Bars | Tree To Tub | type:A | Ursa Major | Vapour Beauty | Weleda |
Credo Beauty
Credo Beauty is a clean beauty retailer. Here, you will find an extensive offering of clean products. According to Credo Beauty, the retailer is the largest in the world, with over 130 thousand brands available for consumers.
# A-F
- 8 Faces | 27 Rosiers | Abbott NYC | Abhati Suisse | Acure | Aether Beauty | African Botanics | AKT Therapy | Alima Pure | Alpyn Beauty | Antonym Cosmetics | Ao | Axiology | Basd Body Care | Battington Lashes | Bawdy | Beneath Your Mask |
- Beuti Skincare | Bloomeffects | By Rosie Jane | BYBI Beauty | Captain Blankenship | Cocofloss | Corpus | Credo | Crop | Natural | CV Skinlabs | Davids Natural Toothpaste | DedCool | De Lune | Doctor Rogers Restore | Dope Naturally | Ecobrow | EleVen by Venus Williams | Ellis Brooklyn | Ere Perez | Eu’Genia | Evolve Organic Beauty | EVOLVh | Exa | Fur
G-L
- Goldfaden M.D. | Goop | Graydon | Grown Alchemist | H. Gillerman Organics | H. Hazel | Han Skincare Cosmetics | HATCH MAMA – NEW | Henne | Herbivore Botanicals | Heretic | Honua Hawaiian Skincare | ILIA | Indie Lee | INNBEAUTY
- PROJECT | Innersense | January Labs | Jao | Jenny Patinkin | Jillian Dempsey | Johnny Concert | Josh Rosebrook | Juice Beauty | Kaia Naturals | Kari Gran | KHUS + KHUS | Kinship | Kjaer Weis | Kosas | Kypris | Lady Suite | La Tierra | Sagrada | Le Paradis | Le Prunier | LEPAAR | Lily Lolo | Love Sun Body | Lovefresh
M-R
- Maison Louis Marie | Mara | Marie Veronique | Maya Chia | MUN | Muri Lelu | Moon Juice | Mother Dirt | Neal’s Yard Remedies | Nessa | Non Gender Specific | Nucifera | Nuele Hair | Nuori | Olas | Olio E Osso | Olverum | Osea | One Love Organics | OWA Haircare | Pai | Peet Rivko | PHLUR | Pipette | Plume Science | Province Apothecary | PYT Beauty | Ranavat | Reverie | RiseWell – NEW | Rituel de Fille | RMS Beauty | Routine
S-Z
- Sahajan | Saint Cosmetics | Saint Jane Beauty | Sheabrand | Skin Gym | SkinOwl | Snow Fox | Soapply | Spacemasks | Sundaily | Suntegrity | Supernal | Susanne Kaufmann | Taos AER | Tata Harper |
- The Beauty Chef | The Nue Co | The Organic Pharmacy | Therapi Honey Skincare | Tower 28 | Trilogy | type:A | Unsun Cosmetics
- UpCircle | Ursa Major | Vapour | Vered | Vertly | Violets Are Blue | W3LL PEOPLE | Wabi-Sabi Botanicals | Weleda | Westman Atelier | Wildist | Wildling | WLDKAT | Y et Beauté | Yuni | Zoe Organics | Zyderma
Sephora
Sephora sells clean, natural and organic makeup for those who are interested. These options can be found in the clean beauty section of Sephora.
A-H
- Aether Beauty | Alpyn Beauty | Antonym | Beauty Bio | Beautycounter | Belif | Biossance | Bite beauty | Boscia | Briogeo | by Rosie Jane | Caudalie | CLEAN Reserve | COOLA | Cover FX | Dr. Barbara Sturm | Dr Roebuck’s | Drunk Elephant
- Edible Beauty | ELLIS BROOKLYN | Farmacy | First Aid Beauty | Flora + Bast | fresh | Glow Recipe | goop | Herbivore | Heretic |
I-P
- Ilia | Indie Lee | Isle of Paradise | Josie Maran | Kopari | KORA Organics | KORRES | KOSAS | LASHFOOD | LAVANILA | LAWLESS | Lilah B. | Lord Jones | lululemon selfcare | Maison Louis Marie | Moon Juice | Naturally Serious | Nécessaire
- Olaplex | OLEHENRIKSEN | Omorovicza | Original & Mineral | Origins | Playa | PHLUR | Prima | Primera
R-Z
- Rahua | REN Clean Skincare | Reverie | rms beauty | ROEN BEAUTY | Rosebud Perfume Co. | Rossano Ferretti Parma | Saint Jane Beauty | Saturday Skin | SKINFIX | SKYLAR | Sobel Skincare RX | stackedskincare | Summer Fridays | Supergoop!
- Tata Harper | Tatcha | Tower 28 Beauty | The 7 Virtues | The INKEY List | Vitruvi | Volition Beauty | Wishful | Youth To The People | YUNI
The Detox Market
The Detox Market was created by Romain Gaillard. The company emphasizes green beauty and safe, natural alternatives to popular products. Find green, natural products before going to the store with the online database offered by The Detox Market.
A-F
- 100% Pure | Aether Beauty | Agent Nateur | Ajne | Alima Pure | Aromatherapy Associates | Ayuna | Allyoos | Alpyn Beauty | Axiology | Babo Botanicals | BAGGU | Bathorium | Bee’s Wrap | Bkr | Briogeo | Biophile | Captain Blankenship | Celsus |
- C.Lavie | Clove + Hallow | Cocofloss | Cocovit | Conscious Coconut | COOLA | Corkcicle | CV Skinlabs | C & The Moon | Campo | Clean Rebellion | Davids’ Natural Toothpaste | Detox Mode | de Mamiel | Dr. Alkaitis | Ecobrow | Erbaviva | Ere Perez | Eu’Genia | EVOLVh | Eir NYC | F.E.T.E. | Fitglow Beauty | Frigg
G-K
- Good Clean Love | Goop | Gressa | Graydon | Gro-To | Golde | Henné Organics | Herbivore | HERO Cosmetics | Honore Des Pres | Honua Hawaiian Skincare | Hope Gillerman | HUM Nutrition | Hurraw! | Hush + Dotti | Hynt Beauty | Holy Curls | ILIA Beauty | Indie Lee | Innersense | Josh Rosebrook | Jungle Straws | Jao Brand | John Masters Organics | Kahina Giving Beauty
- Kaia Naturals | Kari Gran | Karité | Keeko | Kimiko Beauty | Kjaer Weis | Kora Organics | Kosas | Kure Bazaar | Kusmi Tea| KYPRIS Beauty | Kelsen
Brand List continued here (largest clean beauty store worldwide)….
L-O
- Lady Suite | Lanshin | Laurel Skin | Le Prunier | Leahlani Skincare | Lily Lolo | Lina Hanson | LINNÉ Botanicals | Living Libations | Los Feliz Botanicals | Lotuswei | Little Barn Apothecary | Love Sun Body | LXMI | LOHN | MAHALO
- Maika Goods | Marie Veronique | Matcha Ninja | May Lindstrom | Maya Chia | Meow Meow Tweet | Modern Botany | Moon Juice | Mun | MV Skincare | MARA | MV Skintherapy | NCLA | Native Atlas | Natureofthings | Naturopathica | Nazan Schnapp | Noto Botanics | Nuori | Odacité | OLIKA | Olverum | One Love Organics | OSEA | Osmia | Ouli’s Ointment
And…
P-Z
- Pai Skincare PiperWai | PLANT Apothecary | Plant People | Plume | Port + Polish | Province Apothecary | Pure Provence | Pursoma | Radice Apothecary | Rahua | Ranavat | Rare El’Ements | Raw Elements | Reverie | Rituel De Fille | RMS Beauty |
- Rosebud Woman | Sahajan | Salt & Stone Soap Co. | Satya + Sage | Sappho New Paradigm | Shhhowercap | Schaf | Shiva Rose | Siam Seas | SkinOwl | Soapwalla | Spacemasks | SPARITUAL | Stasher Bag | Sun Potion | Suntegrity | Stray & Wander | Solara Suncare | STAMBA | Sade Baron | Saveface | Sigil | Taos AER | Tata Harper | Tenoverten | The Beauty Chef |
- The Detox Market | The Organic Skin Co. | True Organic of Sweden | Tammy Fender | UMA Oils | Ursa Major | Unsun Cosmetics | Vapour | Vintner’s Daughter | W3LL PEOPLE | Well Kept | Wyld Skincare | Weleda | Yarok | Yuni Beauty | Zabana Essentials | Zuzu Luxe | Zyderma
Cap Beauty
According to CAP, “Wellness is Beauty.” The brand sees health and beauty as intertwined aspects of life. The brand provides healthy products to consumers.
A-J
- Aba Love Apothrcary | Activist | Alexis Smart Flower Remedies | Alima Pure | Balmyard Beauty | Bare Hands | Bathing Culture | Beekeeper’s Naturals | Bohda | Butter Elixir | Calmish | Canyon Coffee | Cap Beauty | Casa Bosques | Costa Brazil | Dark Horse | Davids Natural Toothpaste | Dr. Singha | Dr. Tung’s | Elizabeth Few | Everyday Oil | F. Miller |Fur | In Fiore
J-P
- Josh Rosebrook | Karmaeju | Kjaer Weis | KNC Beauty | La Tierra Sagrada | Lauren’s All Purpose Salve | Lesse | Liha | Living Libations | Livon Labs | Marie Veronique | Monastery | Moon Juice | Mount Sunny | Noto Botanics | Nucifera | Ojas Apothecary | Olio E Osso | Pineapple Collaborative | Plantpaper | Province Apothecary
R-Z
- Rainbo | Rituel De Fille | RMS Beauty | Seed + Mill | Self Practice | Sigil | Supernatural | The Moon Lists | Vintner’s Daughter | Wild Yonder | Wonder Valley | Wooden Spoon Herbs | Zizia
Follian
Follian is based around the philosophy that clean beauty is a mindset. The brand provided products that are safe (and No health compromises involved).
A – E
- 27 Rosiers | Babo Botanicals | Baudelaire | dehiya. | Ere Perez | Eu’Genia Shea
F – L
- Farmaesthetics | Follain | French Girl Organics | Herbivore Botanicals | Hurraw! | ILIA | Indie Lee | INNERSENSE Organic Beauty | John Masters Organics | Josh Rosebrook | Kari Gran | Kjaer Weis | La Bella Figura | Love Sun Body | LOVEFRESH
M – R
- milk + honey | Mount Lai | Naturopathica | One Love Organics | ORGAID | Organic Bath Co. | OSEA | Osmia | Pai | Pangea Organics | Patyka | Rahua | Reverie | RMS Beauty
S – Z
- Saie | Soapwalla | Suntegrity \ Tammy Fender | Taos AER | Tata Harper | Type:A | Unsun Cosmetics | Ursa Major | Vapour | Vintner’s Daughter | W3LL PEOPLE | Weleda
Ulta
Ulta is promotes the philosophy that beauty is power. The store now offers clean alternatives to consumers to help them harness this power with healthy ingredients.
A-F
- Acure | Andalou | Au Naturale | Australian Gold | Authentic Beauty Concept |
- Axiology | BAD HABIT | Bare Republic | Basd | Body Care | Beekman 1802 | Belif | BH Cosmetics | Billy Jealousy | Bliss | Bondi Boost | Boscia | Botanics | Briogeo |
- Burt’s Bees | Clarisma | Clean | cocokind | Coola Suncare | Cotz | Cover FX
- Da Bomb | Define Me | Derma E | Dermadoctor | Double Duty Beauty
- Dr. PawPaw | Dr. Roebuck’s | Drybar | Eco Tools | Eleven | Ella+Mila | Ellis Brooklyn | evian | Everyday Humans | Exa | Face Halo | Fekkai | Fifth & Root | First Aid Beauty | Flora and Curl | Florence by Mills | Follain
G-L
- Grow Gorgeous | Grown Alchemist | Han | Hey Honey | Honest Beauty | Hynt Beauty | Indie Lee| Innersense | Jane Iredal| Joico | Josh Rosebrook | Josie Maran | Juice Beauty
- Keracolor | Keys Soulcare | Kiko Milano | Kinship | Kitsch | Kneipp | Kopari Beauty | KORRES | Kreyol Essence | Kylie Skin | Lash Food | Lavanilla | Love Wellness
M-R
- Mad Hippie | Megababe | Melanin Haircare | Milk + Honey
- Miss Spa | Mixed Chicks | MyChelle | Nailtopia | Nair. | Naturalicious | Nature Lab Tokyo | Neuma
- One Love Organics | Ora Organic | Orgain | Origins | Osea
- Pacifica | Parissa | Peach and Lily | Peach Slices | Phyto | PÃœR | PYT Beauty | Rebels Refinery | Real Techniques | Rituel de Fille
S-Z
- Sand & Sky | Scent-Organix | Seed Phytonutrients | SheaMoisture | Skin Kick | Skin&Co | Spotlight | St. Tropez | Sugar Rush | Sunday Riley | Sweet Spot
- Tan-Luxe | Tanologist | Teami | Terra Beauty Bars | THE ROUTE | This Is Céla | This Works | Toppik | Tula Skincare | Ulta Beauty Collection | Upcircle | Ursa Major | Urban Hydration | Viviscal | Weleda | W3ll People | Yes To | Yuni | ZitSticka
Supermarkets
Supermarkets are a great resource for natural products. Grocery stores that prioritize organic and naturally sourced food often carry natural cosmetics.
Whole foods
Whole foods carried several clean and natural brands. Although the founders originally planned to sell natural food, the brand has expanded to include cosmetics as well.
Trader Joes
Trader Joes, a brand focused on quality everyday items has expanded to include natural personal products in addition to food supplies. The store is a great starting point and resource when traveling
Sprouts
What started as a produce stand has expanded to include natural personal products as well. This is a good starting point or quick stop to pick up something when traveling. When you’re on the go–and realize you left something behind– there is usually a Sprouts nearby (or similar alternative).
Farmers Market
Farmers markets are a great place to look for natural and indie brands. Often, the retailer will reveal the recipe and usually homemade products contain simple ingredients. This may vary depending on your location.
Apps for Clean Beauty Products
Apps are a great way to find natural cosmetics, or to verify the safety of the cosmetics you use on a daily basis.
Popular Apps
- Think Dirty
- Ulta
- Sephora
- Thrive Market
Social Apps
Some prefer to look for products, and share them with friends after researching. If you like to learn from others and share your expertise, then social makeup apps are the way to go. Cherie is a great place to connect with others about products you love. Beauty Keeper is a good app for organization, and Brandefy will recommend affordable natural makeup alternatives.
Recap
Finding natural makeup does not have to be hard. There are so many places to buy natural makeup. Please remember that not all clean makeup is natural as you shop for your next product.