Choosing a sans serif font that reflects your brand style is important for standing out online. The clean, modern lines of sans serif fonts make them an essential brand asset. Sans serif fonts are also important for readability because they are used for the body text on websites.

Unlike serif fonts, sans serifs do not have the small "feet" and embellishments at the end of each strike, resulting in a minimal design that can improve readability.

The iconic logos of Google, Nike, and Apple all leverage sans serif designs to make a statement.