I loved designing the Casita Del Sol brand concept. In this post, I’ll take you through some of the steps of the process.

Brand Color Palette

I started by curating images. A mood board is one of the most important project steps because the board creates a standard of reference.

Here is the mood board that I created to guide the Casita Del Sol brand concept:

Designing the Logo and Word Mark

I wanted to capture the movement of the sun’s rays in the logo. I experimented by sketching with a calligraphy brush pen I made in Procreate. The brush pen was pressure sensitive so it was really easy to capture the movement of the curves in the font.

I experimented with a lot of different versions. This was tricky because I I didn’t want the “S” to be too sharp. I also wanted to add curved lines to the word, but I didn’t want the word to feel crossed out.

For the secondary logo, I sketched a woman resting in a hammock to emphasize the brand’s value of tranquility. I used this illustration for the secondary logo and brand icon.

I wanted the secondary logo and icons to correspond with the natural and organic themes of the brand and feel unique.

The Final Brand Board

If you need help with your branding project, you can learn more here to get started. I hope you enjoyed reading about the Casita Del Sol brand concept as much as I enjoyed designing it!