The blue beauty movement is an effort to create products that are ocean-friendly. Blue beauty brands have overhauled the production, distribution, and disposal process of cosmetic products to support environmental health. This post will teach you everything you need to know about ocean-conscious products.
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What is Blue Beauty?
Jeannie Jarnot, the founder of Beauty Heroes, started the Blue Beauty Movement in 2018. The movement is a conscious effort to reduce environmental harm caused by the beauty industry and call attention to sustainable practices. It goes beyond recycling and includes plastic reduction, waste reduction, environmentally friendly packaging, eco-printing, and local education.
Blue beauty is similar to green beauty because it is environmentally-friendly. However, blue beauty brands participate in ocean waste reduction programs, philanthropy, and an ocean-friendly approach differentiates blue beauty from green.
Reducing plastic is one of the most critical aspects of blue beauty including other forms of water that negatively affect marine life. Animals can confuse plastic for food or become trapped by environmental, non-biodegradable plastic. Each blue beauty you purchase on Beauty Heroes results in the brand removing plastic from the ocean as part of its environmentally friendly program.
Blue Beauty Brands To Try
Below is a list of blue beauty products to try. Learn more about which brands are blue beauty conscious and how the brands are making an effort to influence environmental health in a positive way.
Innersense Organic Beauty
Innersense Organic Beauty uses EU certified organic ingredients to create hair products. The hair care brand offers a wide variety of products from wave spray, to dry dry shampoo and deep conditioners.
The brand is known for taking a peaceful and luxurious approach to hair care. On the back of each bottle instructions often include taking a deep breath or centering oneself and taking a moment to enjoy the experience of hair care as a way to take time for oneself.
Innersense is listed on the Beauty Heroes website and in August 2020 the brand launched refillable product pouches for consumers to help them reduct plastic waste. According to Innersense, the pouches use 75% less plastic than bottles.
“While glass has the perception of being more recyclable than plastic, only about 30% of glass in the United States is actually recycled. Additionally, glass packaging has a higher carbon footprint due to the energy-heavy manufacturing process and the heavier weight by volume compared to plastic.”
Innersense Organic Beauty
Blue beauty brands must balance plastic waste with the glass production emissions. In this case, the brand opted to create a reusable product with less glass.
To learn more about sustainable beauty, see the guide to beauty recycling.
RMS Beauty
RMS Beauty was founded by Rose Marie-Swift after she became sick from using several makeup products. When compounds in her daily products showed up in her blood work, Rose Marie took it upon herself to start a line of products that are safe and organic.
“Our living ingredients set RMS apart, bringing the energy of raw, food grade, organic, wildcrafted and natural ingredients to your skin, in as close to their fresh-picked state as possible.”
RMS BEAUTY
The natural ingredients are intended to showcase natural beauty and enhance natural features. The line celebrates natural beauty and encourages consumers to be themselves. Although RMS Beauty contains organic ingredients, the product is not certified.
According to the brand, “the USDA seal isn’t applicable for color cosmetics. Color minerals used in color cosmetics can not be certified organic because they are not grown.”
However, the brand does not use GMO products, is dedicated to the blue beauty initiative, and contains both nourishing natural ingredients and organic compounds. This is a fantastic clean beauty brand for everyday use.
Athr Beauty
Athr Beauty was founded in 2018 by Tiila Abbitt. After discovering how few chemicals are banned in the United States cosmetics, Abbitt wanted to create a cleaner, vegan alternative. The brand has a list of more than 2700 ingredients that are excluded from the formulas available, including ingredients from animals.
The brand is also featured on Logical Harmony. You can find the complete list of Logical Harmony cruelty free verified brands here. Athr Beauty also has a cruelty-free leaping bunny certification (the leaping bunny certification page for this brand can be found here).
The blue beauty brand offers a recycling program through Pact Collective as well to support environmental helath.
“…when you purchase Āthr Beauty products a portion of sales goes to environmental charities, because giving back and being sustainable is the only way to ensure we leave this planet better than we found it.”
Athr Beauty
